TOP TEN MUST ASK QUESTIONS Before Listing Your Home

The one thing that most Attorneys , Medical Dr.’s and Real Estate Brokers have in common is expertise in their fields with very little Star Power.  I am talking about the type of Star Power that gives you instant recognition and authority. Certainly yourTitle presumes you have the knowledge and ability to carry out the work. How many of us though have been terribly disappointed in the performance of someone we had hired and presumed that they would perform the way we anticipated?

Of the many questions you could ask while interviewing a Real Estate Agent to List and Sell your home, these TOP TEN are a must have for your list.

1. How long have you been in the business? This speaks to experience. Although everyone needs to get their start and experience some where. Do you really want someone practicing on you?
2. Do you work with Buyer’s and Seller’s or both, what percentage? Showing property to Buyer’s is very time consuming. I want to know my Agent will have the time to market my home.
3.  How many Listings do you have. Having other listings can be a good thing as it allows the agent to rotate advertisements from listing to listing so as to not give your home that over advertised feel. Buyer’s can recognize ads that they have called on before. An Agent having to  many listings can cause the Agent to become lazy and concentrate marketing only the easiest of the listings. ( Tip : be sure to call the Agent about a listing they are currently marketing. The length of time and how they respond will tell you allot about how they will market your home ).
4. Will you reduce your commission. Beware of a yes response. An Agent that is willing to reduce commission may be saying to you that they do not believe in the value of their service. How well do you think this Agent will fight for you when negotiating any offers made on your home, especially low-ball offers or those with special conditions attached.
5. What methods will you use to market my home? What is the track record of success for each of those methods? Putting 1 ad in a paper that gets 50 calls and 10 showings is far better than 100 ads in a publication that gets no results. It is definitely not the Cost of advertising but the Results of advertising that matters.
6. Do you have a Web Site and or a Blog Site ? A personal Blog or Web Site is not the same as a generic Web Site owned by the company where the agent works. With 75 to 85 % of all Buyer’s begining their home search on the Web today it is imperative the Agent has a strong web site with the ability to capture Buyer prospects. ( Tip : Log on to the Agent’s site and try it out. How many clicks until you can see a property for sale. Are there lead capture forms on the site asking you to leave your information. Or is the site just a brag sheet and personal promo for the Agent? )
7. What is the Agent’s Sale to Fail ratio, also known as expired listings. Just because the Agent is capable of filling out a form to list the property, does not mean they have done their job. One of the most important factors governing the potential marketing of your home is to get the Listing/offered sales price right.
8. What is the Agent’s Sale to List price ratio? Did they ask you to reduce the sales price during the term of the listing? A good Agent will stick with their convictions and not take over priced listings ( called buying the listing ). That technique ( Tell the Seller anything to get the Listing ) is still taught throughout the industry. It does not stay true to the agents obligations to you their future potential client that of telling you the truth.  Remember this, Buyer’s are not stupid, they are willing to pay a fair price and they have the tools to verify it.
9. How far do you Live from my Home. It is important to get a sense of the Agent’s ability to show your property on a moments notice should the occasion arise. An Agent having to drive over 45 minutes to your home may be less inclined than an Agent living within 20 minutes or so. ( Tip : It is not however, important at all where the Agent’s office is located. Buyer’s are concerned about the location of the house not the Agent’s office. Most of the Top Producers today will not be spending significant amounts of time in their Principal Broker’s office.  Many Agent’s today work from a home office. )
10. Herb, what time can you come out today to list my home? If you are going to choose to work with the best you should check my schedule first for I am always out marketing my listings for Sold.